This news completely amazed the big community of B school graduates in India. Kaushalendra is a 27 years old MBA graduate from IIM Ahmedabad. It is one of the prestigious B schools of world. He got exciting job offers after completing the MBA degree but he decided to hawk vegetables on the streets of Patna, capital of Bihar. He is famous in the Kankarbagh market as the “MBA sabziwalla”. He is not an ordinary vendor. He uses a self-developed handcraft for carrying vegetables. There is also a weighing machine attached to cart. There is cooling facility also available in the cart. He gives a brand name “Samridhi” – to his vegetables. His vegetable prices are lower than the normal prices in the market.
Actually he has dream to make Bihar India’s vegetable hub. Kaushalendra has already tied up with more than 250 vegetable farmers in villages of Bihar. He is now getting media attention. However he has still a big way to cover. After topping his class of IIM-A in 2007, he says he did extensive fieldwork to gauge the market, meet the local farmers and minutely study cultivation techniques before finely calibrating his unique business model. Only after he was convinced of the immense potential of his plan, did he apply for a bank loan of Rs 4 million to flag off his project. He has a dream to make Bihar a rich and prosperous state.
“I am here to do something. It was my childhood dream to contribute to the development of rural Bihar, I have opted to make vegetables the new brand of Bihar.”