So the big time has come. Apple’s iPhone is going to be launched today. Now for the first time iPhone will be available in world’s fastest growing mobile market. But do you know why iPhone is so hot. Actually, it an Internet-enabled multimedia smart phone developed by Apple. It has a multi-touch screen with virtual keyboard and buttons, but a minimal amount of hardware input. The iPhone’s functions include those of a camera phone and portable media player (iPod) in addition to text messaging and visual voice mail. It also offers Internet services including e-mail, web browsing, and local Wi-Fi connectivity. Now from today, you can buy iPhone in India. It is now available in six cities: New Delhi, Mumbai, Kolkata, Bangalore, Pune, Jaipur and Chennai.

In India, Airtel and Vodafone Essar will sell the phone for around 31,000 rupees (712 dollars) for the 8 GB memory model, and 36,100 for the 16 GB model. With limited stocks, to make sure that you get yours you need to pay an advance of Rs 10,000 to confirm your booking. What I think, this price is too much from the point of view of Indian market. Whereas In US, the iPhone users have to pay only 199 $ to AT&T for using iPhone. This is because of AT&T’s subsidy policy. This company subsidizes the phone and make profit by tying the mobile phone users to annual subscriptions.

Airtel and Vodafone should also try to implement this business plan. With prices more than 30,000 rupees, I don’t think the iPhone will be able to hit the middle class market of India. However Airtel and Vodafone are confident that they would find buyers in India despite the high price.

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