A keyword in an Internet search is one of the words used to find matching web pages. Searches gave the best results if only a few keywords were chosen and searched for. These “keywords” captured the essence of the topic in question and were likely to be present on all sites listed by the search engine.
Useful keywords are words people are looking for. It is very easy to get rank one for “dhsdkgseubd”, but there is no point in it as nobody is looking for that keyword. Each web-page should be written around any particular topic, and it should be keyword of that web-page. Since the keywords that you decide to target will be used throughout the SEO optimization process, it is very important to choose the right keywords from the beginning. I think it is better to use keyword phrases rather than words, as people generally search for phrases, suppose if anyone wants wallpapers of Aishwarya Rai then he will search “Aishwarya wallpapers” not “Aishwarya”.
If you would use the keyword “aishwarya”, there will be too many web-pages out there to compete with: the bigger the competition, the longer it takes to rank number one.
Your website title is not the title you put on top of your web-page. It is what you put in the HTML code:
Here’s the HTML title tag
<html>
<head>
<TITLE>Abhishek Kumar</TITLE>
</head>
And your website title will appear on top of the browser.
Properties of good website title :
- The title should be between 50-80 characters long, including the white spaces.
- It should include the keyword-phrase or keywords
