Lux is a latin word whose meaning is light, a symbol of luxury. That’s the reason why it has always been branded in India as “filmi sitaaron ka saundarya saabun (the beauty soap of film stars)”. Lux soap was first launched in India by Lever Brothers in 1909. The very first advertisement in 1909 featured Leela Chitnis as its brand ambassador. Lux soap has been heavily advertised in India using top Bollywood actresses. Madhubala, Saira Bano, Meena Kumari, Helen, Mala Sinha, Sadhna, Babita, Asha Parekh, Hema Malini, Rekha, Zeenat Aman, Rati Agnihotri, Vidya Sinha, Sridevi, Jaya Prada, Madhuri Dixit, Juhi Chawla, Karisma Kapoor, Rani Mukerji, Amisha Patel, Kareena Kapoor and Tabu have all been past brand ambassadors of Lux soap. Lux is currently a product of Unilever.
Currently Aishwarya Rai, Priyanka Chopra, Katrina Kaif and Asin Thottumkal are the brand ambassadors of Lux. Shriya Saran is the Lux brand ambassador from kollywood and tollywood. Shahrukh Khan is the first male actor in a Lux soap advertisement and he is also joined by Abhishek Bachchan.
Lux’ has been associated with almost all the top Bollywood actresses. Let’s have a look at some of the Indian Actresses in Lux advertisements. Let’s start the list with 1929 ad, when Leela Chitnis became the first Indian actress to appear in any advertisement.
Leela Chitnis in Lux Ad ::
Bollywood Actresses in Lux Advertisements (in alphabetical order)
Aiswarya Roy Bachchan
Nargis, Waheeda Rehman and Vyjayanthimala