Last year during the Everflux period ,Google introduced a “geographic box” at the top of its search results. This is tied in to its mapping feature, and, when it was first introduced, the engine would display three results at the top of its search results whenever somebody entered a geographic modifier into the search box (”California widgets” for example). The Google algorithm then has the intelligence to determine whether the query calls for results that are primarily local in scope so as to give local results preference over the global results.

For example:The engine now displays ten local search results at the top of the listings for certain queries, provided that they have a geographic modifier attached. For example, if you type in “Atlanta gyms” in Google, you will see ten results alongside a map that shows the location of ten gyms in Atlanta.

This algorithm has been labeled as local search engine optimization; It is now the new frontier in search engine marketing. For a while, it seemed that everyone was interested in the local search angle – even for multi-national companies. However, for many companies selling products or services to the entire United States, or even globally, it seemed like a damper.

Companies that counted on people looking for certain products or services that did not require close proximity to the company’s location were unaffected. As far as local search engine optimization goes, things have changed a bit since last November after which Google has now stopped bulk data center updates.

Although not all searches with regional modifiers attached will bring up regional results but, in the years to talk about ,the local search might finally turn out to be something that most companies can take advantage of more than the global SERPS.

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