How Apple sell their products?

It is Steve Jobs who sells products for Apple. Yes, Steve Jobs, the best salesman in world. He is the man behind Apple and Pixar and the largest shareholder of Disney stock. He knows how to sell his products? His model for business is The Beatles. He says “they were four guys that kept each other’s negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are not done by one person, they are done by a team of people”. In last 30 years he has got the image of the idiosyncratic, individualistic Silicon Valley entrepreneur, emphasizing the importance of design and understanding the crucial role aesthetics play in public appeal. He has been involved in the development of products that are both functional and elegant like Macintosh, iPod, iPhone and now iPad.

See the difference, but still he is energetic and confident in his speeches and presentations.

Here is the Steve Jobs introducing the very first iPod Video. The rest is history.