Category: Marketing
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Marketing Lessons from Kolaveri Di song
Marketing managers, who normally sit in A.C chambers and devise marketing plans for their companies, are virtually shocked to see the huge response for the Tanglish song Kolavri Di. This song is a perfect example of creating a fantastic product with minimal spending. Marketers are scratching their heads to understand why this song has become…
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Bollywood Actresses in Lux Advertisements
Lux is a latin word whose meaning is light, a symbol of luxury. That’s the reason why it has always been branded in India as “filmi sitaaron ka saundarya saabun (the beauty soap of film stars)”. Lux soap was first launched in India by Lever Brothers in 1909. The very first advertisement in 1909 featured…
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What is Black Friday Shopping?
These days most of the e-commerce websites are flooded with Black Friday offers. I got surprised why they are giving offers on the name of Black Friday. Actually, I used to think Black Friday is some sad day associated with stock market catastrophe. Originally, September 24, 1869, is known as Black Friday. The crash was…
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IIMA alumni is selling vegetables in Bihar
This news completely amazed the big community of B school graduates in India. Kaushalendra is a 27 years old MBA graduate from IIM Ahmedabad. It is one of the prestigious B schools of world. He got exciting job offers after completing the MBA degree but he decided to hawk vegetables on the streets of Patna,…
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Sequoia Capital :: Entrepreneurs Behind the Entrepreneurs
Today I will tell you about the most successful venture capitalists in world business. It is none other than Sequoia Capital which provides venture capital funding to founders of startups who want to turn business ideas into companies. It was founded by Don Valentine in 1972. The firm’s partners include Don Valentine, Randy L. Ditzler,…
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How to sell your life on eBay?
If you are surprised with the title of the post. Then let me tell you neither I have gone mad and nor joking. It is true. You can also sell you life on eBay. There is a 44 years old guy called Ian Usher has already done this thing. He lost his beloved dad to…
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Chain Marketing :: The graveyard of Friendship
Yeah friends, I have been cheated by my four college friends. Oh no, why I am calling them friends, it is better to have enemies in place of such friends. I lost almost 32 thousand rupees (almost 800 dollars) due to these cheaters. Now they are trying to use me to cheat other friends in…
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How to send email to unlimited users at a time?
Do you know about the gmail policy of sending mails to large number of users at a time. Then never try to send emails to more than 500 recipients at a time. As Google will temporarily disable your account if you send a message to more than 500 recipients or if you send a large…
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11 Old Newspapers and Magazine Ads
I must say, those old days were great. We were having very few options in almost all the fields, whether it was job search, movies, TV serials or TV ads. Today I have compiled some old newspapers and magazines ads. Let’s have a look. Click on the image to enlarge.