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Marketing Lessons from Kolaveri Di song

Marketing managers, who normally sit in A.C chambers and devise marketing plans for their companies, are virtually shocked to see the huge response for the Tanglish song Kolavri Di. This song is a perfect example of creating a fantastic product with minimal spending. Marketers are scratching their heads to understand why this song has become so popular. Kolaveri is now the number 1 trending topic on Twitter India and also the most searched video on Youtube in last one week. Around 8 lakh people have shared it on Facebook already, free publicity for the upcoming Tamil movie “3” before its release.

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What is the meaning of FDI in retail market?

in: India

walmartEarlier we used to have 100% FDI allowed only in the wholesale (cash & carry) market, 51% FDI allowed in Single brand retailing like Adidas, Tommy Hilfiger, etc. However, FDI was not allowed in the Multi-brand retailing like TESCO, Carrefour, and WalMart. Now, we will have 100% FDI allowed in Single brand retailing. This means that now global companies like Adidas, Nike, Tommy Hilfiger will be able to own 100% of their retail businesses in $500 billion Indian Retail Market. Earlier, they had to come with some partner, for example, Nike entered partnering with Sierra Industrial Estate Private Limited and Bridgestone entered in partnership with ACC limited.

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Kiran Bedi, P Chidambaram and Indian Judiciary

in: India

The Delhi Police registered the FIR against former IPS officer and Team Anna member, Kiran Bedi. The Delhi High Court has ordered the police to so, on the basis of a complaint by a lawyer that she had misused donations by big corporates to her NGOs, India Vision Foundation and Navjyoti Foundation. Bedi, however, claimed she had “ample evidence and endurance” to deal with these false allegations. She said “I have sound evidence to show how we have run the project. I don’t have any problems in facing the police officers for interrogation . I will show them this evidence,” Now the Delhi Police is likely to examine Kiran Bedi very soon.

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Sonia Gandhi and Rajiv Gandhi Pictures

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Little Rahul Gandhi and Priyanka Gandhi.

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The Gandhi family.

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Rajiv and Sonia

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Rajiv and his family.

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Indira Gandhi with Rahul Gandhi

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Sonia Gandhi, Rahul Gandhi, Priyanka Gandhi, Indira Gandhi and Rajiv Gandhi Pictures

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Indira Gandhi, Young Sonia Gandhi and Sanjay Gandhi

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Sonia Gandhi Wedding Pictures

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Young Priyanka Gandhi

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Young Sonia Gandhi and Rahul Gandhi

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Rajiv Gandhi and Sonia Gandhi love story

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Sonia Gandhi wedding ceremony

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Gandhi Family.

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Vidya Balan has become Bombaat Balan

in: Movies

The internet seems to be flooded with new and sexy snaps of Vidya Balan. After having been seen in graceful and classy roles in movies like Parineeta, Paa, Lage Raho Munna Bhai, No One Killed Jessica Vidya suprised everyone when she decided to play a sex symbol in an adult movie “The Dirty Picutre”. Even her fans have started calling her “Bombaat Balan” after her sensuous role as Silk. The film is an account of the life of the doomed sex symbol Silk Smitha and Indian sexploitation films of the 1980s, especially in Tamil film industry. Now let’s see some of the cool snaps from the movie.

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Who is Cyrus Mistry?

cyrus mistry Cyrus Mistry, the younger son of Irish businessman Pallonji Mistry, will be the next chairman of Tata Group, Indian multinational conglomerate company. He has been appointed deputy chairman and chairman-designate of Tata Sons and he will work with Ratan Tata for one year and take over the full control in December 2012. Mistry graduated from the Imperial College, London with a BE in civil engineering and holds a master of science in management from the London Business School. He is also a fellow of the Institution of Civil Engineers.

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Sitting on the job can be dangerous for your health

sitting-job According to a new study by Adrian Bauman and his team from the University of Sydney’s school of public health, the persons whose jobs involve sitting down for long periods of time increases risk of early death. This means the longer people sit each day the greater their chances of death. But what about the exercises and other physical activities? Even if you take exercises and physical activities into account, it would not enough to offset the effects of sitting for several hours.

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The real Map of India

india_map Today I am going to show you the real map of India. This is not the one which you found in your old geography and history books. But before this, I would like to give you some background. After getting the Independence from English rule, India and Pakistan fought their first war over Jammu and Kashmir in 1948. However due to intervention from United Nations, both agreed to a ceasefire. As a result of of this ceasefire, 1/3 of Kashmir went to Pakistan. After 1971 Indo-Pak war, under the terms of the Shimla agreement, the ceasefire line was renamed the Line of Control.

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4 States :: The story of Madame Mayawati

C_M_ Of Uttar Pradesh - Mayawati The chief minister of Uttar Pradesh, Miss Mayawati has proposed to divide Uttar Pradesh in four states. I think this proposal is completely against the unity and integrity of Indian republic. There have already been demands related to new states in other parts of country. We can’t forget the Telangana stir, which has badly hit the life of common man in Andhra Pradesh. Also there have been demands for separate Vidharbha state in Maharashtra and demand for separate and independent Gorkhaland in north-east.

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What is wrong with Indian media?

Aishwarya-Rai Two days back, Aishwarya Roy gave birth to a baby girl. This is first child for Aishwarya and her husband, Abhishek Bachchan. Fine, every hour thousands of babies born in India. What’s so special about this baby girl? I don’t know but for millions of Indians, it’s a big news. The event has attracted the national attention. The whole Indian media is wasting its time, content and energy on this topic. I am unable to understand the media hype on this subject. As if no child was ever born in India before this.

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